PORTFOLIO
CREATIVE DIRECTOR | LAMBI
LOS ANGELES, CA
November 2024 — Present
As the Creative Director for Lambi, a premium white aperitif wine brand, I lead the development of engaging and visually compelling campaigns that elevate the brand's identity. From conceptualizing dynamic content to overseeing design and media strategies, I ensure Lambi’s storytelling resonates with consumers and stands out in a competitive market. My work blends creativity with brand strategy to build a memorable, sophisticated image for Lambi, driving awareness and customer engagement.
INTERN | JIGSAW PRODUCTIONS
NEW YORK, NY
JUNE 2019 –– AUGUST 2019
Leveraged databases to source hundreds of documents, then orchestrated thorough research, extracting, and organizing data from original historical interviews in chronological and parallel storylines. Improved data accuracy and organization efficiency, enhancing narrative coherence and viewer engagement.
LOS ANGELES, CA
September 2024 –– Present
As a Media Planner at OMG23, I create and execute strategic media plans for Disney Branded Television, optimizing campaigns across multiple platforms. By leveraging data insights and tools like Nielsen and Comscore, I ensure campaigns reach the right audience, maximizing engagement and driving results for the brand.
SUPPLY CHAIN MANAGER | TAMARACK CAFÉ
INLET, NY
MAY 2021 — AUGUST 2021
Conducted regular audits of inventory and supply chain practices to identify areas for improvement and implement corrective actions ensuring timely and cost-effective procurement and delivery of supplies. Coordinated with suppliers and vendors to negotiate favorable terms and maintain strong working relationships.
MEDIA COORDINATOR | STEVIE MACKEY
LOS ANGELES, CA
May 2024 –– Present
Direct overall content strategy from ideation through execution, including email campaigns, sponsorships, social engagements, and events, to ensure optimized media distribution across audiences to create brand visibility. Manage targeted communications strategy to ensure premium messages reach different audience segments and identify new partnership opportunities. Supervise all digital invoicing to maintain accuracy and efficiency for financial transactions and reporting.