ABOUT ME

Biography

I graduated from Pennsylvania State University with a Bachelor of Science in Economics. During college, I managed social media for organizations like Sigma Alpha Epsilon fraternity, the MaraTHON Dance Committee, and Habitat for Humanity, while also securing donations for educational funds through my work at the Tele-fund office.

My interest in social media started in high school when I founded a photography business, offering personal photoshoots, event photography, and group sessions. In 2020, I ventured into TikTok during the pandemic, where one of my videos quickly went viral, leading to a journey that has since earned me 6.7 million likes for my lifestyle, college experiences, 'Get Ready With Me' tutorials, and design content.

Professional Background

As a Media Planner at OMG23, I specialize in crafting and executing advertising strategies for Disney Branded Television titles. Working closely with the Disney team, I manage media placements across various platforms, optimizing campaigns to ensure maximum reach and engagement. With a strong focus on data-driven decisions, I help bring Disney's storytelling to life through strategic, impactful media plans that elevate brand visibility and connect with audiences.

Skills + Tools

ComScore, Nielson, Prisma, Google Campaign Manager, Google Analytics, Adobe Suite, Social Management (Instagram, TikTok, Meta, X), Proficient in Microsoft Office Suite: Word, Excel, Microsoft Outlook, PowerPoint, Google Drive.

Digital Marketing Certification

SEO Marketing, SEM Marketing, A/B Testing, Mobile Marketing, New Business Modeling, Metrics & Optimization, Audience Engagement Data, Survey Data Collection, Market Research, Regression, Conjoint Analysis, Marketing Segmentation, Consumer Psychology/Insights, Display, Paid Social

EDUCATION

OCCIDENTAL COLLEGE
THE PENNSYLVANIA STATE UNIVERSITY - B.S. IN ECONOMICS
THE WHARTON SCHOOL AT THE UNIVERSITY OF PENNSYLVANIA - DIGITAL MARKETING CERTIFICATION